Branding and packaging

BrynnAlexis, jewelry designer and craftsperson

Brynn creates beautifully intricate heirloom pieces with a nod to history and nature. Her branding showcases the small touches of formerly-functioning parts and complementary organic shapes.

Her work also posed a challenge: she needed packaging that could double as showcase and envelope for small, sharp points. I developed a custom-cut folder using a sturdy, colored stock, which we foil stamped rather than printed for ultimate durability. She could unfold the card and tuck the top behind to set pieces at an easy-to-view angle for her tabletop display at markets. Then, when customers purchased their treasure, she could fold everything in and tuck the top so it became its own lovely wrapping.